Call for Papers: Between Texts and Readers: Book and Literature Promotion in the 20th and 21st Centuries, Mainz, 13/14 November 2015

The annual meeting of the IBG Young Scholars will take place in Mainz, Germany in November 2015, hosted by the Institute for Book Studies. The conference theme “Between Texts and Readers” will allow us to discuss the variety of forms of book and literature promotion that bring together texts and readers. Stefan Neuhaus and Oliver Ruf have defined “literature promotion” (German “Literaturvermittlung”) in a wider sense as any promotion of literature by professional readers (i.e. anyone whose job has to do with literature) as well as non-professional readers (e.g. lay authors of online reviews) (cf. Neuhaus/Ruf 2011, 10). In a narrower sense, the term “Literaturvermittlung” applies to vocations such as feuilleton journalists, booksellers, literary archivists and museum curators, literary translators, teachers, etc. (cf. Neuhaus/Ruf 2011, 10). On the basis of these definitions by Neuhaus and Ruf, this conference will consider book and literature promotion in the 20th and 21st centuries. The conference will build upon the theme of the day-long “Mainz Colloquium 2015,” which will discuss the practice of literary reviewing and will feature presentations by established literary reviewers for newspapers, radio, television and internet (organizer: Rainer Moritz, Literaturhaus Hamburg). In November, the field of research will be fully represented, analyzing actors and institutions involved in book and literature promotion as well as intersections between market, literature and promotion. Possible topics for papers include (independent) reviewing, corporate publishing, literary awards and events, literary archives and museums, libraries and publishers. Case studies and papers considering the theoretical framework of literature promotion are welcome, and we encourage early career researchers from a variety of fields to apply.

Please send abstracts (max. 500 words) for 20-minute papers as well as a brief biographical statement in German or English to by 15 February 2015. The CfP can be downloaded as a PDF here.

Conference conveners: Dr. Corinna Norrick-Rühl, Dr. Anke Vogel, Nikolaus Weichselbaumer M.A. (Institute for Book Studies, Mainz)



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